MaxMara | Salt Lake City, Utah

 

Renowned throughout the world as the pioneer of modern ready-to-wear fashion, the Max Mara Group is one of the leading international fashion houses and the first Italian clothing company. The company was formed in 1951 with the aim of offering high-class feminine clothing, produced according to excellent industrial processes.

In addition to coats and suits that the group started with, today the Max Mara Group produces all wardrobe categories with numerous accessories and complementary fashion items.

The group has followed a personal fashion philosophy that has always benefited the work of the collections, in relation to the personalities of collaborators and consultants. Business creativity has been one of the main roots of the Max Mara Group from the outset and is constantly applied, even with the most famous collaborators and consultants.

Today we are pleased to tell you one of their brands: Weekend Max Mara.

Weekend Max Mara is the life-chic line by Max Mara Group. Launched in 1984 as a casual, outdoor collection perfect for weekends, just like the choice of name intended to suggest right from the start, the label developed rapidly over the years to become the brand with the specific character we are familiar with today.

Consequently, no longer just leisure wear: the Weekend Max Mara label is a very abundant and sophisticated, comprehensive wardrobe, including all the various categories of garments (coats, knitwear, shirts, T-shirts, denim wear and lots, lots more) and is complete with a full range of accessories (including shoes and bags as well as scarves, belts, shawls and jewelry)

Let’s take a look on their latest trends!

(Source: Weekend Max Mara http://www.weekendmaxmara.com/en/Home)

1970s Revolution

 

The Seventies are back and the IT Girl Diletta perfectly embodies the trend. Palazzo pantsmaxi knitted V neck pull and masculine shirtThe shoes’ square heel stretch the silhouette. This week’s #styletip it’s an IT 70s handbook!

Instant Classic Look

Michela wears flowers! It’s the popular Liberty London’s microprint which is perfect for a total look, yet all the key pieces here have a French touch. Unexpected and surprising, two classics make up for a brand new classic. Be a Spring Lover, shop the IT Girl look!

Be preppy

Broderie anglaise, gingham and baby pink are the IT elements for this season's perfect preppy look. Michela matches an immaculate embroidered blouse with vichy black& white pants. Pink is a must for both the shoulder bag and the wallet. Shop the IT Girl look, be a perfect Signorina!

Utah Woolen Mills is your exclusive shop to find the latest and best from MaxMara! Come in and check out the great selection of women's wear we have to offer!