The ladies department here at Utah Woolen Mills is overjoyed to finally be carrying the elegant St. John knits in our store! While the quality and craftsmanship of each piece speaks for itself, I am a firm believer that the company’s story lends true magic to the worth of it all.
St. John was founded in 1962 by Robert and Marie Gray when Marie saw a knitting machine and thought she may as well design her own dresses. The couple dove head on into this project, and three years later they developed a unique wool yarn with a special twist that would become the brand’s signature. In order to provide consistent high quality clothing, St. John twisted and dyed all of this yarn in-house- even going so far as to eventually hire their own chemist to ensure the highest quality dyes are used to create the richest colors possible. Eventually the brand would branch out into more exotic textiles and knitting techniques in order to provide the highest quality and most up-to-date fashion for their customers, but they never faltered on twisting and dyeing the fabrics in their own factory. This dedication to quality and uniqueness had no limits which can be seen in every button put onto their clothing. In the 1980’s, the brand opened its own button and jewelry manufacturing warehouse, so that only the best material and craftsmanship would go into their designs.
Astonishingly, less than a decade after its inception, St. John landed its line in the big league stores: Nordstrom, Neiman Marcus, and Saks Fifth Avenue. Now their pieces can be seen on anyone from supermodel Gisele Bündchen to former First Lady Michelle Obama. It only took one look at the classic, unique, and stunning designs for us to know that this fairly young line would be the perfect match for our store. It was love at first sight for us, and we are sure that it will be for you, too!